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Some people and organizations demonstrate an uncanny ability to draw serendipity to themselves. Eerily helpful chance collisions erupt around them at an uncommon rate, but not just because they're moving around and running into opportunities along their path. Rather, these individuals are like magnets, able to express what matters most to them in ways that attract a wide range of people and ideas to come their way.

Attraction is the most advanced skill in the planned serendipity toolbox. It's a distinct ability, but one that builds upon every other skill we've discussed. The skill of attraction is what turns a great idea into a world-changing business or a global phenomenon. Listen to the story of any highly successful person or ...

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