Get More Ideas From the Crowd

Book description

New research shows that organizations seeking innovative ideas from crowdsourcing platforms can gain more responses to their problem statements by engaging contributors’ imaginations while not limiting their creativity. The authors suggest five best practices for using crowdsourcing sites: personalizing the problem, challenging solvers to surpass the status quo, explaining customer needs, asking engaging questions, and highlighting tensions to be resolved.

Product information

  • Title: Get More Ideas From the Crowd
  • Author(s): Claudia Kubowicz Malhotra, Arvind Malhotra, Barry L. Bayus
  • Release date: April 2021
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT62408