Get People to Do What You Want

Introduction

Any book that teaches how to get people to do what you want is a book about manipulation. To manipulate people, you need to understand first what drives them.

A quick look across the spectrum of humanity reveals that humans are complex creatures. Even in the psychologically healthy bands of the spectrum, human beings run the gamut from altruists to curmudgeons. Within this very complex and diverse population, however, there are also recurrent themes; these form the foundation for this book. It is a Machiavellian look at how to make people do what you want, so by its nature, it is dark. If Vincent Price had written How to Win Friends and Influence People, this would be that book.

Similar to our primate cousins, humans have a burning ...