FURTHER READING
Get Scrappy covers a lot of different topics, many of which are explored in greater detail in other books. Here are just a few that are worth your time. Think of this as your scrappy reading list.
More on Branding
Primal Branding and The Social Code by Patrick Hanlon
Digital Branding by Daniel Rowles
Brand Against the Machine by John Michael Morgan
More on Digital Marketing
Youtility by Jay Baer
Optimize by Lee Odden
The Rebel’s Guide to Email Marketing by Jason Falls and DJ Waldow
More on Content Marketing
Content Rules by Ann Handley and C.C. Chapman
The Content Code by Mark W. Schaefer
More on Social Media
The Art of Social ...
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