Get Scrappy

INTRODUCTION

scrappy, adjective. Describing someone or something that appears dwarfed by a challenge, but more than compensates for seeming inadequacies through will, persistence, and heart.

(Urban Dictionary)

“Do I really need another marketing book?”

This was probably going through your head when you saw this book. Our shelves are bursting at the seams with marketing books for one simple reason: This is an exciting time to be in marketing. The Internet, social media, and content marketing have forever changed the way we build brands and market our organizations. These shifts have reset the playing field to the advantage of businesses big and ...