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Get Started in Shares by Glen Arnold

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The TRRACK system

As an investor, you should not be looking for a long list of extraordinary resources in any one firm. It is great if you can find one – it only takes one to leap ahead of competitors and produce supernormal returns. If two are found, then that is excellent. It is very unusual to come across a company that has three or more extraordinary resources. Coca-Cola is an exception with an extraordinary brand, an extensive distribution system with its connected relationships, and highly knowledgeable managers (knowledgeable principally about how to work the systems in countries around the world to keep the competition authorities off their backs while they tighten control over distribution and prices – allegedly).

To assist the thorough ...

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