10 Flexible Firms

Nothing in the world is as soft, as weak as water. Nothing else can wear away the hard, the strong, and remain unaltered. Soft overcomes hard, weak overcomes strong. Everybody knows it, nobody uses the knowledge. —Lao Tzu, Tao Te Ching

This chapter builds on Chapter 9 and describes how the flexible firm is beginning to emerge. I include several real-world case studies of flexible firms and a vignette that stretches current experience into the future. This chapter gives a taste of what organizations and leaders can do to deal with dilemmas in creative and useful ways.

My purpose here is to bring the idea of the flexible firm to life. This chapter is only a beginning, of course, since the flexible firm is still ...

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