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BuildingConnected:
Cutting Through the Noise
DNA: Mother
Genotype: Customer Segmentation
The Challenge: How to describe the company as a national player and illustrate its differentiation in the market.
The construction industry might be the last place you’d look to find a nurturing Mother, but when it comes to deliberating DNA—corporate or otherwise—you’d be wise to heed the old adage never to judge a book by its cover. (Advice, in fact, you may have heard first from your mother.)
A new player in construction bid management software—a specific and highly segmented industry—BuildingConnected was out to challenge a decades-old set of paradigms that dictated how general contractors and subcontractors communicate with one another. The San Francisco ...
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