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Retrotope:
The Next Big Thing
DNA: Missionary
Genotype: Next Big Thing
The Challenge: When caught between a rock and a hard place, how to establish a scientific beachhead in the pharmaceutical industry with a new approach to fighting disease.
What could be better than being part of the Next Big Thing? Who wouldn’t want to have a piece of a Next Big Thing company—an Apple, Amazon, Google, Netflix, or Salesforce—right on the cusp of its takeoff?
Making the leap from potential Next Big Thing to actual Next Big Thing can be a particularly fraught exercise, especially in the astronomically expensive, our-way-or-the-highway pharmaceutical arena. More often than not, researchers, scientists, and Big Pharma will have nothing to do with you or your ...
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