Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

Preface

I came to the Valley in 1983 to work for marketing guru Regis McKenna and help Steve Jobs launch the original Macintosh. Both became mentors who profoundly shaped my view of marketing. When Steve left Apple to form NeXT and acquire Pixar, I continued working with him and founded Cunningham Communication, Inc., a nationally recognized high-tech PR firm with a client list that defined Silicon Valley in its earliest days. I’ve played a key role in the launch of a number of new categories, including video games, personal computers, desktop publishing, digital imaging, RISC microprocessors, software as a service, and very light jets. As an entrepreneur at the forefront of marketing, branding, positioning, and communicating the “Next Big Thing,” ...