Video description
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company’s precise position in the marketing landscape, using the author’s DNA-based methodology—and shows them how to use this positioning to guide successful branding efforts that will build market momentum and crush the competition.
Table of contents
- Open
- Foreword
- Preface
- Part 1, Chapter 1: Great Marketing Starts with Great Positioning
- Chapter 2: Core DNA Matters
- Chapter 3: Genetic Testing
- Chapter 4: The Six Cs of Positioning
- Chapter 5: Positioning and Message Architecture
- Chapter 6: Activation
- Chapter 7: Genetic Engineering
- Chapter 8: Cutting-Edge Revolutions
- Part 2, Chapter 9: Tile: Delivering Peace of Mind
- Chapter 10: Building Connected: Cutting Through the Noise
- Chapter 11: Addepar: Weapon of Choice
- Chapter 12: Synaptics: The Human Interface Revolution
- Chapter 13: Retrotrope: The Next Big Thing
- Chapter 14: OpenGov: Charisma in Action
- Conclusion
- Acknowledgments
- Close
Product information
- Title: Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
- Author(s):
- Release date: October 2017
- Publisher(s): McGraw Hill-Ascent Audio
- ISBN: 9781260122091
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