Get up to speed with online marketing

Get up to speed with online marketing

by Mr. Jon Reed
Released November 2010
Publisher(s): Pearson Business
ISBN: 9780273732655

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Book description

ONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?

Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that’s online.

This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:

  • Websites
  • Search engine marketing
  • Email marketing
  • Blogging
  • Podcasts
  • Online video
  • Social networks e.g. Facebook and MySpace
  • Virtual worlds e.g. Second Life
  • Social bookmarking

It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!

Table of contents

  1. Cover
  2. Praise for Get Up To Speed With Online Marketing
  3. Contents
  4. Acknowledgements
  5. About the author
  6. Introduction (1/2)
  7. Introduction (2/2)
  8. Part 1 Get strategic
    1. Online marketing 101 (1/2)
    2. Online marketing 101 (2/2)
    3. Your online marketing plan (1/3)
    4. Your online marketing plan (2/3)
    5. Your online marketing plan (3/3)
  9. Part 2 Get online
    1. Establish a web presence How to build a website with no technical knowledge (1/4)
    2. Establish a web presence How to build a website with no technical knowledge (2/4)
    3. Establish a web presence How to build a website with no technical knowledge (3/4)
    4. Establish a web presence How to build a website with no technical knowledge (4/4)
    5. Boost your search engine rankings How to increase your visibility on Google (1/3)
    6. Boost your search engine rankings How to increase your visibility on Google (2/3)
    7. Boost your search engine rankings How to increase your visibility on Google (3/3)
    8. Engage with email How to build an email list without annoying people (1/3)
    9. Engage with email How to build an email list without annoying people (2/3)
    10. Engage with email How to build an email list without annoying people (3/3)
  10. Part 3 Get creative
    1. Build a blog How to build trust, reputation and traffic (1/4)
    2. Build a blog How to build trust, reputation and traffic (2/4)
    3. Build a blog How to build trust, reputation and traffic (3/4)
    4. Build a blog How to build trust, reputation and traffic (4/4)
    5. Podcast for profit How to attract an audience of loyal listeners (1/3)
    6. Podcast for profit How to attract an audience of loyal listeners (2/3)
    7. Podcast for profit How to attract an audience of loyal listeners (3/3)
    8. Lights, camera, action! How to produce online video on a budget (1/4)
    9. Lights, camera, action! How to produce online video on a budget (2/4)
    10. Lights, camera, action! How to produce online video on a budget (3/4)
    11. Lights, camera, action! How to produce online video on a budget (4/4)
    12. Show, don’t tell How to showcase your business on photo-sharing sites (1/2)
    13. Show, don’t tell How to showcase your business on photo-sharing sites (2/2)
  11. Part 4 Get out there
    1. Build a community How to choose and use social networks (1/2)
    2. Build a community How to choose and use social networks (2/2)
    3. Find fans on Facebook How to harness the world’s largest network (1/4)
    4. Find fans on Facebook How to harness the world’s largest network (2/4)
    5. Find fans on Facebook How to harness the world’s largest network (3/4)
    6. Find fans on Facebook How to harness the world’s largest network (4/4)
    7. Create credibility on LinkedIn How to take your business networking online (1/4)
    8. Create credibility on LinkedIn How to take your business networking online (2/4)
    9. Create credibility on LinkedIn How to take your business networking online (3/4)
    10. Create credibility on LinkedIn How to take your business networking online (4/4)
    11. Tap into Twitter How to use the power of the real-time web to build a following (1/5)
    12. Tap into Twitter How to use the power of the real-time web to build a following (2/5)
    13. Tap into Twitter How to use the power of the real-time web to build a following (3/5)
    14. Tap into Twitter How to use the power of the real-time web to build a following (4/5)
    15. Tap into Twitter How to use the power of the real-time web to build a following (5/5)
    16. Jack into the Matrix How to make real money in virtual worlds (1/2)
    17. Jack into the Matrix How to make real money in virtual worlds (2/2)
    18. Pass it on How to be discovered on social bookmarking sites (1/4)
    19. Pass it on How to be discovered on social bookmarking sites (2/4)
    20. Pass it on How to be discovered on social bookmarking sites (3/4)
    21. Pass it on How to be discovered on social bookmarking sites (4/4)
  12. Part 5 Get help
    1. Do you need a consultant? How to find someone to help you achieve your vision (1/2)
    2. Do you need a consultant? How to find someone to help you achieve your vision (2/2)
  13. An A–Z of online marketing (1/2)
  14. An A–Z of online marketing (2/2)
  15. Index (1/2)
  16. Index (2/2)

Product information

  • Title: Get up to speed with online marketing
  • Author(s): Mr. Jon Reed
  • Release date: November 2010
  • Publisher(s): Pearson Business
  • ISBN: 9780273732655