November 2010
Beginner
264 pages
7h 23m
English
Overview
ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?
Traditional advertising doesnt always work these days and its expensive. People screen out TV ads, magazine ads, and billboards. Instead theyre spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And thats online.
This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:
- Websites
- Search engine marketing
- Email marketing
- Blogging
- Podcasts
- Online video
- Social networks e.g. Facebook and MySpace
- Virtual worlds e.g. Second Life
- Social bookmarking
It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!
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