October 2013
Beginner
296 pages
6h 57m
English
Content preview from Get Up to Speed with Online Marketing, 2nd Edition
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Chapter Six
Build a blog
How to build trust, reputation and traffic
According to The Cluetrain Manifesto (www.cluetrain.com), all markets are conversations. A blog is a great way to start a conversation. It is also your key content tool – and content is the starting point for the value you will add to your marketing activities. Yes, you want to get the word out about your product or service. But social media is also about creating genuinely valuable content that your community will appreciate and want to share. You need to create value – not just ask people to buy from you.
A blog can also be a hub for your social media activity. You can use it to aggregate other media, by including images, video and audio as well as text. You can pull ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.