Chapter Seven

Podcast for profit

How to attract an audience of loyal listeners

Like radio, podcasting is an intimate medium and a way of building loyal relationships with your audience, as well as conveying useful information and promoting your business without a hard sell. The barriers to producing both audio and video have plummeted in recent years. You no longer need expensive equipment to create these engaging forms of media, a licence to deliver them to your audience, or a vast audience to be profitable. Just a niche topic area, something useful to say, and a willingness to communicate.

What is a podcast?

The term ‘podcast’ was coined in 2004, by Ben Hammersley in The Guardian newspaper. It is a portmanteau of the words ‘pod’, from ...

Get Get Up to Speed with Online Marketing, 2nd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.