Chapter Eleven

Find fans on Facebook

How to harness the world’s largest network

Facebook is the big success story of the social media revolution. For many people it is part of their daily lives – and a place where they spend at least some of their time every week, either on the website or the smartphone app. And there are a lot of them: over one billion monthly active users. That’s not only half the online population – it’s a significant chunk of the world population. Your customers are on Facebook – so you need to be. What prospects, leads and opportunities are you missing out on if you’re not? But it is not size alone that makes Facebook a good place to do business. Its functions and features lend themselves to finding and engaging your ...

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