Chapter Twelve

Develop leads on LinkedIn

How to take your business networking online

With over 225 million users in over 200 countries, LinkedIn is the world’s largest professional social network. It may be smaller than the mighty Facebook or Twitter. But it has a particular niche focus: professional networking. Where Facebook users have friends and Twitter users have followers, LinkedIn users have contacts. Use it to develop business contacts, or to develop sales leads, particularly if you sell to other businesses.

What is LinkedIn?

Initially little more than a place to keep an online version of your CV or résumé and make business connections – a bit like handing out business cards in cyberspace – LinkedIn has evolved into a more social ...

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