The Internet is your marketing machine, and the world is your audience. It's no longer enough to build a resume and upload it to job search sites such as Monster.com. In today's job search marketplace, you also need to tap into business and social networking sites that give you the opportunity to market yourself, to create the brand of you.
People are the key to advancing your career — you can't do it on your own. Meeting your peers at industry events will help you understand how other networking professionals overcome obstacles and discover their recipes for career success. Reaching a broader audience through online professional networking on sites such as LinkedIn and Twitter will help you establish more professional connections. Expressing your opinion through your blog, as well as through articles and e-books, will help you establish yourself as a networking professional worthy of a serious look from recruiters and your next employer.
In this chapter, you discover how to build your brand through one-on-one networking and by building a personal brand that will set you apart from others. The topic of branding requires a book unto itself, so check out