In This Chapter
Checking on a promotion
Creating additional income alongside your full-time job
Creating standards that demonstrate your value
Knowing your end goals
Social media is valuable. Everyone knows that the information and communication that social media has to offer can make a significant difference within their organization but the fact of the matter is that most do not possess this skills set. Since the knowledge, tools and skills associated with social media are so new, it’s almost impossible to have demonstrated results to contribute unless you are a full-time social media pro. That’s the distinct advantage that you have over the decision makers who know that they need top-notch social media professionals but have no idea how to architect and execute a successful social media strategy.
This chapter mentions terms and concepts that might need further explanation. Please see the Glossary for definitions.