April 2015
Beginner
384 pages
8h 14m
English
Chapter 19
In This Chapter
Making it your mission (and your vision)
Practicing listening
Making yourself accountable
Improving continually
Lots of sources offer social media best practices. True social media pros can pick through the information and establish what works. We do that for you here, saving you significant time and confusion.
This chapter details the top ten critical activities for social media professionals.
All excellent social media marketers constantly refine the mission, vision, and purpose of the social media accounts that they represent.
Here’s how we define those three intricate components: