Getting a Social Media Job For Dummies

Chapter 19

Ten Social Media Best Practices

In This Chapter

Making it your mission (and your vision)

Practicing listening

Making yourself accountable

Improving continually

Lots of sources offer social media best practices. True social media pros can pick through the information and establish what works. We do that for you here, saving you significant time and confusion.

This chapter details the top ten critical activities for social media professionals.

Defining Your Mission, Vision, and Purpose

All excellent social media marketers constantly refine the mission, vision, and purpose of the social media accounts that they represent.

Here’s how we define those three intricate components:

• Vision is your end goal — in ten years. Your social media presence is trying to accomplish your vision.
• Mission is defined by how the social media engines will help you accomplish your vision. A mission is your day-to-day guide for meeting your social media objectives. Your mission helps you accomplish your ultimate vision.
• Purpose is why your social media engines exist. Your purpose ...