In This Chapter
Making it your mission (and your vision)
Making yourself accountable
Lots of sources offer social media best practices. True social media pros can pick through the information and establish what works. We do that for you here, saving you significant time and confusion.
This chapter details the top ten critical activities for social media professionals.
All excellent social media marketers constantly refine the mission, vision, and purpose of the social media accounts that they represent.
Here’s how we define those three intricate components: