In This Chapter
Listening too little
Forgetting your audience
Being verbose . . . or silent
Nearly every company and person has tried to figure out how to leverage the social media phenomenon for financial gain. Many unscrupulous activities have arisen, and misinformation floats freely.
The following common tactics are terrible for business and always result in failure.
Most marketers and businesses look at social media as the newest “push” medium and frequently use the channel as the freshest way to promote and sell their products and services. The problem is that social media isn’t one-way communication. It emphasizes two-way conversation between the brand and the consumer.
Social media takes time. When companies rush in thinking they’ll ...