Chapter 11
Implementing and Shipping a Site
In This Chapter
Understanding user needs
Creating the look and feel
Developing content and functionality
Creating test sites
Shipping a site
There’s a famous phrase in Silicon Valley lore that applies strongly to web development. It’s just two words: “Winners ship.”
This phrase was quoted in an article about Apple being slow to ship a version of its iOS software which runs iPhones and iPads. The version was iOS 7 and it finally shipped in May 2013, shortly after the passing of Steve Jobs.
The article praised Jon Ivey, head of design at Apple, for cleaning up the look of iOS 7 – but it also said, “Winners ship product, and Apple really can’t afford a delay right now.”
The phrase “winners ship” came from the old days where the main action in technology was in hardware and packaged software. If you’re old enough, you’ll remember buying all your software off the shelf, in boxes — and later using early websites like Egghead.com to have boxed ...
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