Chapter 11
Branding Yourself for Your Dream Career
In This Chapter
Creating an online public persona with LinkedIn
Networking on Facebook
Building your brand with Twitter
Expressing yourself in a blog and online articles
Keeping your personal and professional lives separate
Helping a recruiter help you find your next job
The Internet is your marketing machine, and the world is your audience. It’s no longer enough to build a resume and upload it to job search sites such as Monster.com. In today’s job search marketplace, you also need to tap into business social networking sites that give you the opportunity to market yourself, to create the brand of you.
People are the key to advancing your career — you can’t do it on your own. Meeting your peers at industry events will help you understand how other information security professionals overcome obstacles and discover their recipes for ...
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