Chapter 11

Branding Yourself for Your Dream Career

In This Chapter

arrow Creating an online public persona with LinkedIn

arrow Networking on Facebook

arrow Building your brand with Twitter

arrow Expressing yourself in a blog and online articles

arrow Keeping your personal and professional lives separate

arrow Helping a recruiter help you find your next job

The Internet is your marketing machine, and the world is your audience. It’s no longer enough to build a resume and upload it to job search sites such as In today’s job search marketplace, you also need to tap into business social networking sites that give you the opportunity to market yourself, to create the brand of you.

People are the key to advancing your career — you can’t do it on your own. Meeting your peers at industry events will help you understand how other information security professionals overcome obstacles and discover their recipes for ...

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