Getting China and India Right: Strategies for Leveraging the World's Fastest-Growing Economies for Global Advantage

Preface

The central premise underlying this book is that being present in China and India is not the same thing as getting China and India right.

Most CEOs and their senior colleagues are well aware that the world's economic center of gravity is shifting from the developed to the emerging economies, in particular China and India. Notwithstanding this general awareness, very few truly grasp the magnitude and pace of change and the multifaceted nature of the new reality. Fewer still have figured out what these developments mean for the future architecture of their company. Some of the most common mistakes are viewing China and India solely from the lens of offshoring and cost reduction, building marketing strategies that are centered around just ...