1 Have Your Credentials at the Door

DOI: 10.4324/9781003218258-1

Everyone knows that you need ID to legally be in a bar. When you think about it, it took you 21 years to get into that bar! It won’t take you 21 years to make a sale; if it does, you will never see that sale through to the end. I know what you are thinking: “I got into a bar way before my 21st birthday.” Well, so did I. We all found some form of entry. We either knew someone at the door or had (ahem) alternative identification. Either way you look at it, you had to have some type of credential to get in the door; some of us were just better at it than others. If any of you have been fortunate enough to be a VIP or be “on the list,” you know that this brings you a different level ...

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