Skip to Main Content
Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success
book

Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success

by Seth Kahan
March 2013
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 58m
English
Jossey-Bass
Content preview from Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success

Chapter 7

Drive Innovation Uptake

There is nothing more gratifying or necessary than seeing your offerings purchased and put to use. Uptake is customer acceptance of a new product or service. Without it innovation is an empty shell, a wasted effort. With it, new ideas come into their own as they are taken up and applied by the people who most desire them—your customers.

Uptake is critical to making best use of an inflection point. When you successfully drive acceptance, market success goes up. This is where the rubber meets the road. As your customers embrace your offering, apply it, and get results they enjoy, you are climbing up the inflection point on a growth trajectory.

In the context of innovation, uptake refers to the customer's activity ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Thinkers 50 Innovation: Breakthrough Thinking to Take Your Business to the Next Level

Thinkers 50 Innovation: Breakthrough Thinking to Take Your Business to the Next Level

Stuart Crainer, Des Dearlove
Leverage Competencies: What Financial Executives Need to Lead

Leverage Competencies: What Financial Executives Need to Lead

Frederick C. Militello, Michael D. Schwalberg

Publisher Resources

ISBN: 9781118461433Purchase book