Chapter 4. Serving Tables

As I have emphasized throughout this book, a report or a deliverable comprises three necessary ingredients, namely graphics, tables, and a narrative. This chapter focuses on generating tables. I illustrate the fundamentals of what you should present in tables. Even more importantly, I explain how you should format and present tables. I reinforce the key lessons illustrated in this chapter throughout the book.

I find it quite strange that most books on statistics and analytics do not dedicate space to the fundamentals of summarizing data in tables. Such books are full of tables. However, these books assume that their readers already know how to generate the tables and, more importantly, format them adequately to serve ...

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