An alternative to using NOOBS is to manually write the operating system image to the SD card. While this was originally the only way to install the operating system, some users still prefer it. It allows the SD cards to be prepared before they are used in Raspberry Pi. It can also provide easier access to startup and configuration files, and it leaves more space available for the user (unlike NOOBS, a RECOVERY partition isn't included).
The default Raspbian image actually consists of two partitions, BOOT and SYSTEM, which will fit into a 2 GB SD card (4 GB or more is recommended).
You need a computer running Windows/Mac OS X/Linux (although it is possible to use another Raspberry Pi to write your card; be prepared ...