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Getting to Innovation

Book Description

As an acknowledged guru in the field of creativity and innovation, Arthur VanGundy has inspired businesses in a variety of industries to generate more original, cutting-edge ideas. Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideas–i.e., asking the right questions that define the challenges facing any organization. Readers will discover: * how to write positioning and rationale statements for each challenge * how to link together multiple objectives in priority frameworks * the top 10 techniques for generating creative ideas * tips for designing and running brainstorming retreats * advice on how to select the best ideas from the many that have been generated When it comes to true innovation, it’s not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.

Table of Contents

  1. Cover
  2. Half title
  3. Title
  4. Dedication
  5. Contents
  6. Preface
  7. Acknowledgments
  8. Part I The Frame Game
    1. One Framing Innovation Framing: An Overview
      1. “That’s the Way We’ve Always Done It!”
      2. “Let’s Try Something Different!”
      3. The Paradox of Paradox
      4. Ideas in Search of Problems
      5. “Framing” Framing
      6. The Importance of Framing Innovation Strategically
      7. Innovation Strategy vs. Tactics
      8. Initiating Strategic Decision Making
      9. Framing Innovation Challenges
    2. Two Question Banks: Understanding the Strategic Terrain
      1. Question Banks (Q-Banks)
      2. A Step-by-Step Guide to Q-Banks
    3. Three Challenge Banks: Generating Innovation Challenge Questions
      1. Challenge Banks (C-Banks)
    4. Four How to Write and Evaluate Innovation Challenge Questions
      1. Criteria for Evaluating Innovation Challenges
      2. Relatively Simple Challenge Framing
      3. Moderately Complex Challenge Framing
      4. Complex Challenge Framing
      5. Preframed Generic Challenges
    5. Five Constructing Conceptual Maps for Innovation Challenges
      1. Mind Maps, Concept Maps, and Strategy Maps
    6. Six How to Conduct Innovation Challenges
      1. The Types of Innovation Challenges
      2. Preparing for Innovation Challenges
      3. Conducting Innovation Challenges
      4. Working Through the Stages of Innovation Challenges
  9. Part II After the Game
    1. Seven Idea Management and Creativity Software
      1. The Evolution of Idea Management Systems
      2. Idea Management Software Programs
    2. Eight A Crash Course in Generating Creative Ideas: Individual Methods
      1. Idea Generation Techniques
      2. Individual Techniques Using Related Stimuli
      3. Individual Techniques Using Unrelated Stimuli
    3. Nine A Crash Course in Generating Creative Ideas: Group Methods
      1. Brainstorming Techniques
      2. Brainwriting Techniques
    4. Ten Tips for Designing and Facilitating Brainstorming Retreats
      1. Obtaining Buy-in from Stakeholders and Upper Management
      2. Selecting an In-House Coordinator
      3. Managing Expectations
      4. Assessing Creativity Readiness
      5. Creating an Idea Generation Agenda
      6. Selecting a Location and Room Setup
      7. Choosing Retreat Participants
      8. Assigning Participants to Groups
      9. Establishing Ground Rules
      10. Controlling Pacing and Timing
      11. Evaluating Data
      12. Developing Action Plans
      13. Planning Postretreat Activities
      14. Conducting and Facilitating Problem-Solving Retreats
    5. Eleven Evaluating and Selecting Ideas
      1. Evaluation vs. Selection
      2. Basic Guidelines
      3. Technique Descriptions
    6. Twelve Implementing Ideas
      1. Importance and Nature of Implementation
      2. Change and Implementation
      3. Implementation Guidelines
      4. Implementation Techniques
  10. Bibliography
  11. Index
  12. Copyright