O'Reilly logo

Getting to Innovation by Arthur B. VanGundy

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

ELEVEN

Evaluating and Selecting Ideas

The generation of ideas is a necessary, but not sufficient, condition of innovation. Creativity involves more than producing ideas for resolving a challenge. The ideas somehow must be reduced in number, assessed, and further narrowed down so that one or more potential solutions can be implemented. This applies to individuals as well as to groups and organizations. When innovation challenges are involved, there typically is a group of judges (for competitive idea campaigns) or at least a group of stakeholder decision makers. Therefore, this discussion will assume that at least one group will be involved in evaluating and selecting ideas.

In this chapter, a conceptual distinction will be made between the processes ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required