Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs

Chapter Six. How to Conduct Innovation Challenges

As discussed in Chapter 4, the general structure of innovation challenges is based on assumptions about subjectively perceived current and desired states of performance. In other words, how we perceive the challenges facing our organizations determines how we try to close the perceived gaps. Based on these assumptions, to reframe a challenge is to alter one or more of these three ingredients: the perceived is, the should be, or how to close the gap. Most organizations are fairly good at defining where they are and where they want to be. That is within the sphere of strategic planning—assuming, of course, adequate resources and ability. They may be less effective, however, at generating ideas with ...