Chapter Eleven. Evaluating and Selecting Ideas
The generation of ideas is a necessary, but not sufficient, condition of innovation. Creativity involves more than producing ideas for resolving a challenge. The ideas somehow must be reduced in number, assessed, and further narrowed down so that one or more potential solutions can be implemented. This applies to individuals as well as to groups and organizations. When innovation challenges are involved, there typically is a group of judges (for competitive idea campaigns) or at least a group of stakeholder decision makers. Therefore, this discussion will assume that at least one group will be involved in evaluating and selecting ideas.
In this chapter, a conceptual distinction will be made between ...
Get Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
