Book description
Getting to Market with Your MVP: Small Business and Entrepreneur Success is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market.The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market.
This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. Through this work, readers learn the difference between the purpose of a business plan, market analysis, and a feasibility study. Readers will also understand the difference between a good idea and a great business model. This book serves as a tool for increasing the opportunity for success when launching a product, service, or a business.
Table of contents
- Introduction
- Chapter 1 Purpose
- Chapter 2 Recognizing Opportunity
- Chapter 3 Concept Creation—Defining the Dream
- Chapter 4 Viability Report—Feasibility Study
- Chapter 5 Value Proposition
- Chapter 6 Team Building for Execution
- Chapter 7 Minimum Viable Product (MVP)
- Chapter 8 Performance for Success
- Conclusion
- References
- About the Author
- Index
Product information
- Title: Getting to Market With Your MVP
- Author(s):
- Release date: October 2018
- Publisher(s): Business Expert Press
- ISBN: 9781948976978
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