CHAPTER 7

Minimum Viable Product (MVP)

The planning and preparation completed by the entrepreneur or small business owner lead to development and release of the minimum viable product. The innovation creates a minimum viable product based on the information collected in the viability report and feasibility study along with the real purpose and value proposition. The minimum viable ­product (MVP) is the least expensive created product or service released to the market while making a profit. Development of the MVP begins the real-world learning process by integrating the early ­adopters’ ­feedback as quickly as possible (Lenarduzzi and Taibi 2016). The time frame from concept to delivery of the MVP needs to be quick but not rushed. The information ...

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