CHAPTER 8

Performance for Success

Starting a company or launching a product is not an easy task for any individual, even a tenured serial entrepreneur. The pre-planning, research, testing, trial, and error stages can be difficult for entrepreneurs to survive. The time commitment, associated costs, and ever-changing market conditions leave doubt in the minds of many small business owners. There is no specific pathway guaranteeing success with innovation development. The steps outlined in the book are to minimize considerable obstacles and unnecessary waste. Start-up founders embark on a new concept, product, or service to achieve success with their passion or skill. Conscious but adventurous action by the entrepreneur maximizes the opportunity ...

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