Introduction

Getting to Market with your MVP “How to Achieve Small Business and Entrepreneur Success” is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market. The minimum viable ­product (MVP) is a foundational aspect of all business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market in a ­meaningful manner. Many more businesses fail due to the inability to demonstrate meaningful innovation. Innovation is the generation, ­acceptance, and implementation of new ideas, processes, products, or services used as an instrument to create ...

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