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Getting to Plan B: Breaking Through to a Better Business Model by Randy Komisar, John Mullins

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ACKNOWLEDGMENTS

From John: As is the case for every significant piece of output I’ve ever been involved with, the book you have in your hands is the product of many people’s work, not simply our own. The research journey that led to this book began in the classroom, with my talented London Business School students. They continue to amaze me with their motivation and passion for starting new ventures. Their business models really will work, and just might disrupt their industries along the way. They have taught and given me more than I can ever hope to repay.

A Chris Ingram Research Fellowship—thanks, Chris and thanks, London Business School—allowed me to carve several weeks out of my teaching schedule in October and November of 2006. My good ...

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