It Takes Money to Make Money

Your Investment Model

FOR JOHNNY, GETTING INTO THE LEMONADE BUSINESS was easy as pie. He had little need for up-front investment. He used the family’s old card table for his lemonade stand. He made a sign out of some poster board left over from a science project. He borrowed his mom’s extra pitcher. And, best of all, Johnny’s mom had fronted him the cash for his initial supply of lemons and sugar.

For most of the people who launch new ventures, it takes some up-front cash to open shop. And getting that cash is rarely easy. Investors—whether the three Fs (family, friends, and fools), business angels, or seasoned ...

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