Getting to Scale

Preface

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I BEGAN THINKING and dreaming about this book five years before I actually started working on it. At that time, I observed two trends that made a deep impression on me, and the relationship between them created the friction that eventually produced this book.

The first of these was the disturbing sale of a number of highprofile socially responsible businesses to larger companies that had no apparent commitment to anything other than the traditional financial bottom line. The second was the rise of a movement for local living economies, ...