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INTRODUCTIONimageThere IS Another Way

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BEN & JERRY’S STONYFIELD FARM THE BODY SHOP
FOUNDED: 1978 FOUNDED: 1983 FOUNDED: 1976
SOLD: 2000 SOLD: 2001 SOLD: 2002/06

THREE SOCIALLY RESPONSIBLE BUSINESSES, three iconoclastic sets of entrepreneurs, three epic journeys, a single shared end: sale of the company to a new group of owners, an end to the era of founder control, and serious questions about the future of each company’s commitment to the values that made it special. In the case of Ben & Jerry’s, the founders were forced out by a decision of ...

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