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Bibliography

[biblio0_104] Dyer, D., Dalzell, F. and Olegario, R. (2004) Rising tide: Lessons from 165 years of brand building at Procter & Gamble. Harvard Business School Press, Boston, MA.

[biblio0_105] Low, G.S. and Fullerton, R.A. (1994) Brands, brand management, and the brand manager system: A critical-historical evaluation. Journal of Marketing Research, 31(2), 173–190.

[biblio0_106] Schisgall, O. (1981) Eyes on tomorrow: The evolution of Procter & Gamble. Doubleday, New York.

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