8The ethical investor
An investing strategy is something you determine as an investor in training to decide how you want to grow your money. It's like your skincare routine. There's some steps we all do, like washing our face, but some things that maybe other people do but you may not — like using retinol (but it’s okay, you’ll come around on the retinol). We'll be spending the next few chapters going over investing strategies. Pick up the strategies that interest you and park the ones that don't. You can always come back to these chapters to re‐evaluate what your new strategy might look like.
Millennials and Gen Z have taken a different approach to investing than the generations before. We are more aware of the dangers of overconsumption, toxic ingredients and environmentally irresponsible practices. While we used to be blissfully unaware of where our purchases came from and how they were made, now companies are being called out for their unethical treatment of labour or environmentally harmful practices. In recent years there's been a complete 180; now we're questioning every form of consumption and demanding transparency.
We want to know what the ingredients on the back of our food packets mean. We want to know where and how our clothes are made. We want to know if our eggs were laid by hens with free access to the outdoors.
Our investments are no different. But how did the ethical investing movement begin?
Cigarettes and physicians
In 2010, an Australian oncologist (cancer ...
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