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Give Your Business a Heart (Collection) by David B. Wolfe, Rajendra S. Sisodia, Jagdish N. Sheth, Dev Patnaik

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FiveWalking in Someone Else’s Shoes

It’s often not possible or not enough to hire your customers. To continue to grow and prosper, you have to step outside of yourself and walk in someone else’s shoes.

HIRING YOUR CUSTOMERS is one of the quickest ways to start realizing the benefits of empathy. But as we’ve seen, that alone can be quite limiting. Having a deep connection to one type of person can actually hinder you from connecting with other types of people or make you insensitive to changes in the market. For companies that cater to a variety of people, simply reflecting a single point of view isn’t enough. For them, the ability to empathize with multiple types of people can be the difference between success and failure. Companies need ...

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