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Give Your Business a Heart (Collection) by David B. Wolfe, Rajendra S. Sisodia, Jagdish N. Sheth, Dev Patnaik

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TenThe Golden Rule

Consistent ethical behavior demands that you walk in other people’s shoes. Because of this, Widespread Empathy can be an effective way to ensure the morality of a large institution, more so than any rule book or code of conduct.

CALIFORNIA’S SILICON VALLEY developed a very different business culture from the buttoned-down East Coast corporations that came before it. One thing that sets many Silicon Valley firms apart is that they offer their employees stock options. Stock options give employees the opportunity to buy shares in their company at a fixed price. Then, if the share price rises over the next few years, employees can exercise their options and reap the reward. In a part of the country where companies are constantly ...

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