8.1. The New Culture of Global Business

Global business is a fixture of our modern landscape; it brings with it new winners and new losers. Most U.S. companies of any size have international offices, connections, or assignments. U.S. employees who are sent abroad can experience more false assumptions than real understanding about doing business in other cultures. For example, it's assumed that European businesses (known for their long lunch breaks, reasonable work hours, and five-week summer vacations) are bastions of ease and comfort. This is not exactly the case, however, and an American who arrives at the European office expecting to "take it easy" may be considered a slacker and handed a demotion. Another (false) assumption: women can't ...

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