Global and Multicultural Public Relations

1Introduction and Overview of Global and Multicultural Public Relations

Keywords

multilateral organizations; trade groups; professional associations; communication hubs; evolution; transition; clearinghouse; home, host, transnational, and multinational corporations; global agencies; communication conglomerates; growth

Central Themes

• Significant historical events with economic, political, and social implications have determined the evolution, growth, and sophistication of public relations in countries and regions across the world.
• Emergent technologies are dramatically speeding up the development and increasing the reach of organizations, media outlets, citizens, and consumers, facilitating the instantaneous exchange of contents from one location to multiple locations.
• Communication conglomerates, global agencies, and networks of independent agencies are major players and influencers in the public relations industry worldwide.
• Since the 1940s, European and North American professional associations have made significant contributions to modern and strategic public relations as a profession and to the career development of national and international professionals.
• All types of organizations practice global and multicultural public relations, including government and nongovernmental organizations (NGOs), multilateral organizations, multinational corporations (MNCs), and agencies.
• The complexity of public relations programs increases when organizations operate across borders, ...