July 2019
Beginner
272 pages
8h 17m
English
Keywords
cosmopolitan publics/society; traditions/holidays; organizational culture; power distance; individualism/collectivism; masculinity/femininity; uncertainty avoidance; short/long‐term orientation; indulgence/restraint; polychronic/monochronic
Culture is a complex and multidimensional concept, which makes it hard for organizations to comprehend and control. With national, regional, local, and societal cultures so unique to each place, it becomes challenging for organizations to navigate and communicate with such diverse audiences. Let's look at Grupo Bimbo, a Mexican bakery‐product manufacturing giant (8000 plus products under some 100 umbrella brands) that has actively engaged home stakeholders ...