July 2019
Beginner
272 pages
8h 17m
English
Keywords
corporate social responsibility; sustainability; community building; multisector partnerships; multinational corporations; multilatinas; strategy; participatory communications
Founded in 1960, the Chilean CENCOSUD is the third‐largest publicly‐traded retail conglomerate in Latin America, with more than 140 000 employees in Argentina, Brazil, Chile, Colombia, and Peru. Since the opening of its first grocery store in Santiago, Chile in 1976, the Latin American multinational corporation (MNC), or multilatina, has developed different lines of business, such ...