6. Global Finance Analytics

6.1 Foreign Market Scenario Planning

Before entering the foreign market, we need to address several strategic questions, including the following:

• What shall we produce, sell, and distribute to which customer segment?

• How do we create customer value to attract foreign customers?

• What things do we have to do differently in the foreign market? In other words, how do we adjust to different market conditions in the foreign country?

• What kinds of business opportunities can we exploit and how can we grow business in the future? How fast will business grow in the untested foreign market?

• What stands in the way of business success in the foreign market? Which potential business barriers (e.g., law, regulations, ...

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