Global Communication, 5th Edition

Book description

Discusses the players, theories, and trends that affect how the world communicates and gets their information

This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. 

Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia.

• Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order

• Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media

• Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google)

• Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment

• Offers an updated instructor’s website with an instructor’s manual, test banks, and student activities

Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.

Table of contents

  1. Cover
  2. Notes on Contributors
  3. Preface
  4. Acknowledgments
  5. About the Companion Website
  6. 1 Global Communication: Background
    1. Introduction
    2. International News
    3. Latin American Media
    4. Left‐Wing Connection: Latin America
    5. Chile–US Government Media Interaction
    6. History of the War Correspondent
    7. New World Information and Communication Order (NWICO)
    8. Electronic Colonialism Theory
    9. History of Electronic Colonialism Theory
    10. What is Electronic Colonialism Theory?
    11. World System Theory
    12. The Connection between Electronic Colonialism and World System Theories
    13. Communication Forces among Nations
    14. The Impact of Social Media
    15. Format for the Balance of the Book
  7. 2 Development Research Traditions and Global Communication
    1. Introduction
    2. Development Journalism/Communication
    3. The Economic Growth Model
    4. The Inadequacy of the Economic Growth Model
    5. The Research Traditions
    6. New Departures
    7. Postscript
  8. 3 The Message: Role of International Organizations
    1. Introduction
    2. UNESCO: Backdrop for the NWICO Debates
    3. Identifying the Issues and Taking Sides
    4. The Nonaligned Movement
    5. Latin America Meetings
    6. 19th UNESCO General Assembly, Nairobi, 1976
    7. New International Economic Order (NIEO)
    8. The Debate Begins in Earnest
    9. UNESCO in the 1980s
    10. UNESCO without the United States
    11. New Era, Leaders, and Strategy
    12. UNESCO in the 1990s
    13. The United States' Reaction
    14. A New Focus
    15. Mayor's Successor: An Asian Leader
    16. Conclusions
  9. 4 The Medium: Global Technologies and Organizations
    1. International Telecommunication Union
    2. Internet Governance Organizations
    3. International Copyright Agreements
    4. Television Standards Organizations
    5. Satellite Launch Organizations
    6. Conclusions
  10. 5 Web‐Based and Digital Media
    1. Global Internet Access
    2. The Advent of Digital and Web‐Based Media
    3. Internet Cafes and Multiplayer Gaming
    4. Web Streaming
    5. Digital Media Piracy and Security
    6. An Internet and Digital Media Timeline
    7. Conclusions
  11. 6 US Multimedia Conglomerates
    1. Top US Media Corporations
    2. Additional Significant US Corporations
    3. Conclusions
  12. 7 Media Stakeholders Outside the United States
    1. Cultural Imperialism
    2. The United States of Europe
    3. Major Europe‐Based Stakeholders
    4. Significant Non‐European Stakeholders
    5. Other Global Media Issues
  13. 8 European Media
    1. Historical Context
    2. The Present Climate
    3. Recent Issues in European Media
    4. European Media Entities
    5. Conclusion
  14. 9 The Global Music Industry
    1. Music Streaming Services
    2. Traditional Radio
    3. Music Labels
    4. Music and Culture
    5. Major Music Organizations
    6. Conclusions
  15. 10 CNN: International Role, Impact, and Global Competitors
    1. Introduction
    2. First Live Broadcast
    3. Tiananmen Square
    4. The First Gulf War
    5. World Report
    6. Merger Matters
    7. The CNN Effect
    8. How CNN Was Out‐Foxed but Not Out‐Classed
    9. The Second Gulf War: Embedded Journalists
    10. The BBC
    11. Deutsche Welle
    12. Euronews
    13. Channel NewsAsia
    14. US Agency for Global Media (USAGM)
    15. Conclusions
  16. 11 The Role of Global News Agencies and Sources
    1. Traditional News Agencies
    2. Additional Global News Sources
    3. Conclusion
  17. 12 Arab Media and the Al Jazeera Effect
    1. Introduction
    2. History of Arab Media
    3. Al Jazeera
    4. Media Wars
    5. Media and Change in the Arab World
    6. Local Journalism
    7. Change Agents
    8. Bloggers, Citizen Journalism, and New Media Activism
    9. Emerging Models
    10. Counter‐Revolution
  18. 13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia
    1. China: A Newly Emerged Major Player in the Global Media Arena
    2. Japan: A Worldwide Conqueror through Animation
    3. India: Bollywood as Hollywood in the East
    4. Korea: The Continuing Global Sweeping of “K‐Pop”
    5. References
  19. 14 The Role of Global Advertising
    1. The BAT Companies: Alibaba, Baidu, and Tencent
    2. The FANG Companies: Facebook, Apple, Amazon, Netflix, and Google
    3. Advertising Agencies
    4. Conclusions
  20. 15 Summary and Conclusions
    1. Introduction
    2. Global Economy
    3. New World Information and Communications Order
    4. Electronic Colonialism Theory
    5. World System Theory
    6. Electronic Colonialism Theory Plus World System Theory
    7. McPhail’s Paradox: The United States, Modernity, and Future Actions
    8. Conclusions
    9. What is the Relationship of All This to ECT?
    10. Some Emerging Issues
    11. Other Trends
  21. Select Bibliography
  22. Index
  23. End User License Agreement

Product information

  • Title: Global Communication, 5th Edition
  • Author(s): Thomas L. McPhail, Steven Phipps
  • Release date: December 2019
  • Publisher(s): Wiley-Blackwell
  • ISBN: 9781119522188