CHAPTER FIVE

The Second P of the Global Content Marketing Cycle: Produce

Develop relevant stories that meet identified countries’ needs with different formats based on strategic editorial topics that address the target audience’s pain points, desires, and challenges. Use tools and data to optimize continuous content production.

“The creation of a thousand forests is in one acorn.”

—RALPH WALDO EMERSON

We All Struggle to Create the Content We Need

The Plan chapter discussed how to create a strategic global content marketing plan that ties with a company’s business and marketing objectives. It emphasizes that content planning should be part of the corporate-wide planning process. As a result, a holistic content plan is created to rally the headquarters ...

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